Founded by Axenia Petrova in 2001, AIID emerged from a profound belief in the significance of our homes as sanctuaries and reflections of our individuality, lifestyle and aspirations. Driven by a deep-seated passion for interior design and the conviction that our living spaces play a pivotal role in our well-being,
During its 23 year history, AD Infinitum has grown and evolved to embrace its founder's conviction that interior design has to stand for much more than just the selection of furnishings and accessories. Instead, it should be the language that writes your story and helps you choose how to live through the objects, colours, scents, images and the overall environment we help you create together.
SPACES THAT CONTRIBUTE TO WELLNESS
We believe that our homes should be more than aesthetically pleasing—they should contribute positively to our overall wellness. Through a thoughtful combination of neuro-aesthetic design elements, we ensure that each space becomes a cocoon of serenity, promoting not just visual appeal but a sense of peace that resonates with the inhabitants. Join us on a journey where aesthetics meet neuroscience, where design transcends the visual, and where your home becomes a canvas for holistic living. At AIID we strive not only to create beautiful spaces - we aim to craft environments that inspire, rejuvenate, nurture and stand the test of time.
NURTURING WELLBEING IN OUR HOMES
THROUGH
NEURO-AESTHETICS
In the pursuit of conscious, mindful and holistic living, recently our focus has shifted towards integrating interior design with the fascinating and newly-emerged scientific realm of neuro-aesthetics. In an ever-more stressful, demanding and challenging world, this approach allows, through the understanding of how our surroundings impact our mind, emotions, and overall wellbeing, for the creation of more balanced and personalised interior design spaces. By incorporating and merging principles of neuro-aesthetics into every aspect of our design process, we aim to create homes that not only meet practical needs but also nurture the mind, body and soul.
BEYOND TRADITIONAL
DESIGN BOUNDARIES
At AIID, we go beyond the conventional confines of interior design. Our commitment is to design spaces that harmonize with the human psyche, utilising the foundation principles of neuro-aesthetic design: balance and harmony, biophilic elements, colour psychology and texture and materials - all aimed to foster tranquillity, functionality and optimise wellbeing.
THE BENEFITS OF NEURO-AESTHETICS
IN INTERIOR DESIGN
Neuro-aesthetics, the study of how our brains perceive and respond to aesthetic experiences, offers profound insights that can transform interior design. By understanding the neurological impact of design elements, we can create spaces that not only appeal to the eye but also promote emotional and psychological wellbeing.
At AIID, we lead the change in the landscape of interior design by utilising the language of neuro-aesthetics to not only expand our clients' design choices but also to focus on the interplay between wellbeing and environment. We aim to understand our clients' "why", so that we can deliver solutions that are deeply and personally tailored to them, that go beyond traditional aesthetics. Our goal is to create harmonious environments that enhance quality of life and provide sanctuaries where people can thrive emotionally, mentally, and physically.
